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Cluster 4 explored how co-operatives are using new information technologies and how these technologies reinforce or create social cohesion in new ways. The research brought new understanding to the transformative nature of information technologies and their affect on how we understand co-operative membership in this period of globalization. The research team explored how information technology is being used by co-operative organizations, particularly as communications and marketing tools, and as a method of extending and expanding the goods and services offered by co-operatives. The new dotCoop internet domain name was one specific focus of Cluster 4 research. Partner organizations for this cluster originally included the National Co-operative Business Association in the United States, Poptel a worker co-op internet service provider in the United Kingdom, and Mountain Equipment Co-op based in Vancouver, British Columbia. Research TeamBrett Fairbairn, University
of Saskatchewan Partner OrganizationsMountain Equipment Co-op Sites: Canada, London, Washington D.C., Australia
For more information about cluster 4 research please contact the Cluster 4 Co-ordinator.
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Last Modified:
August 13, 2007
© Copyright Centre for the Study of Co-operatives, University of Saskatchewan, 2003 |
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